Advanced Sales Training Series

We customize our services to the marketing strategies of our clients.  We address key issues like:

Selling the Features & Benefits of a Relationship
Where do you begin to tell your story?  What an overwhelming task.  The average decision maker can only listen for 6 minutes and that's only if you grab attention every 9 seconds (research from Northwestern University); how will you keep it concise, with clear points that define, position, differentiate your business with compelling benefits to select you?  And how do you deal with price for your value-added services?  Finally, how will you know when they've bought in?

Selling the Features & Benefits of a Solution

Again, how to keep it concise and simple without demotivating by making the complicated more complicated?  How to balance persuasive logic, data and analysis with motivating benefits, and how to inspire them out of their box?  How will you get the dialogue going and how will you manage questions and handle objections?  What's the best way to close in a world of value-added relationships?